What brands does MG have?
Nov .26.2025
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What brands does MG have?
From a century-old sports car manufacturer to a global smart electric pioneer, MG is sweeping the world's automotive market with its iconic orange storm.
At the 2025 Shanghai Auto Show, MG made a stunning debut with its new brand proposition "YOUNG FOREVER", announcing that this century-old brand is accelerating its transformation to electrification and intelligence39. Relying on the strong technical support of SAIC Group, MG has built a diversified product matrix covering sports cars, coupes, SUVs and innovative concept models.
Its products not only cover traditional fuel and new energy fields, but also leave footprints in more than 100 countries around the world. It is about to become China's first automobile brand with overseas sales exceeding 3 million vehicles15.
01 Brand Reshaping and Core Concept
MG completed a comprehensive brand renewal in 2025, using high-saturation orange as its visual identity and launching a new brand slogan "YOUNG for you"19. This strategic shift highlights MG's deep focus on the young consumer market.
The core value of the brand revolves around the three dimensions of "youth, fashion, and wisdom and fun". Youth means not sticking to tradition, embracing technology and individual expression; fashion pursues a balance between mainstream aesthetics and detail innovation; wisdom and fun transform the car experience into a fun life scene through technological innovation9.
Zhou Yan, general manager of MG Brand Division, explained: "MG's youth is not an age label, but a never-ending spirit of exploration. From the sports car genes of a hundred years ago to today's smart travel, we have always kept pace with the times."9
02 Analysis of flagship product lines
Electric sports car Cyberster series
As a benchmark for MG's electrification transformation, Cyberster will be fully upgraded in 2025. The 2026 Cyberster adds two new body colors: Iris Green and Andes Gray, as well as red and black and gray and white two-color interior options3.
Its performance is impressive: 0-100km/h acceleration in 3.2 seconds, 77kWh battery provides 446km of driving range (Malaysian version data), and supports 38-minute fast charging (10%-80%)4. This car won the title of "Best Electric Sports Car of the Year" by Top Gear, becoming the first Chinese sports car to break the long-term monopoly of developed countries' automakers in the sports car field39.
It is worth noting that more than 70% of Cyberster users are luxury brand additional purchase groups, and the average transaction price exceeds RMB 350,000, which confirms MG's breakthrough in the high-end market9. The Cyberster Black Art Edition and the hardtop Cyber GTS concept car exhibited at the same time indicate the strategic layout of the serialized development of the MG sports car family39.
Flagship coupe MG7 series
As the first flagship coupe of MG Black Label, MG7 uses the "hunting beauty" design philosophy to create a wide body and low posture, and the 0.766 golden aspect ratio brings a supercar visual experience2. The 2025 model adds a new exclusive paint of Emerald Green, which presents a gradient metallic texture in the sun2.
The series provides dual power configuration: the 1.5T+7DCT combination outputs 188 horsepower and 5.6L fuel consumption per 100 kilometers; the 2.0T+9AT version bursts out 261 horsepower, accelerates from 0 to 100 in 6.5 seconds, and is equipped with the world's first three-cavity 9AT gearbox2.
Despite market challenges, MG7 still maintained sales of 1,230 units in May 2025, accounting for 15.55% of the total sales of the MG brand that month10.
New energy vehicle series
As a home pure electric SUV, MG ES5 creates a beautiful posture with a "nine-head body" proportion design and a 61% golden axis length ratio78. Based on SAIC Nebula's high-end pure electric architecture, its 525km range and the industry's first "motion sickness relief system" solve the pain points of electric vehicle users8.
The model offers a highly competitive replacement surprise price starting at 99,900 yuan, and provides a lifetime warranty service for the three electrics with no mileage limit or first owner limit78.
Another star product, MG4 EV, has performed particularly well in the European market, with its market share exceeding Tesla Model 3, becoming one of the best-selling electric vehicles in the UK59.
Innovative product Cyber X series
At the 2025 Shanghai Auto Show, MG launched the first "square box" model in history - Cyber X, positioning itself as a "global urban adventure toy"3. Designed by Joseph Caban, the original Bugatti Veyron designer, it features a matte gray body and flip-up light design, combining classic and modern elements9.
This model marks the narrative transformation of the MG brand from track passion to diversified scene evolution, covering off-road, urban commuting, outdoor leisure and other market segments through the "square box" design3.
03 Global layout and technology ecosystem
Global market performance
MG is about to become the first Chinese auto brand to exceed 3 million units in overseas cumulative sales15. Its globalization strategy has achieved remarkable results:
European market: 243,400 vehicles delivered in 2024, 7 out of every 10 Chinese cars exported to Europe are from MG19
Indian market: Established a joint venture with JSW Group, aiming to achieve a 33% market share in India's new energy market by 20306
Global coverage: Has entered 100 countries and regions around the world, and established design centers in London, Seoul and Munich19
Technological innovation and cooperation
In terms of technology, MG has achieved all-round breakthroughs based on SAIC Group's 20 years of technology self-research and 15 years of new energy research and development accumulation1:
Electrification: The industry's first semi-solid-state battery is expected to be mass-produced and installed by the end of 2025; the self-developed DMH high-efficiency hybrid engine has a thermal efficiency of 46.3%1
Intelligence: Reached a strategic cooperation with OPPO to achieve three major breakthroughs in "mobile phone non-sensing car keys", "cross-end application flow", and "cockpit game ecology"9
Architecture platform: The new E3 architecture covers a variety of models from compact to luxury, supporting multiple power configurations1
04 Future Outlook
According to the plan, MG will launch 8 new heavyweight cars in the next two years to accelerate product iteration1. In terms of channel construction, it is planned to add 150 stores in 2025, bringing the total number of stores to 400, greatly improving market coverage15.
MG adopts an innovative "1+N" channel model: core stores undertake brand experience and technology display, while community stores go deep into high-traffic areas such as residential areas and university towns to achieve precise reach5.
With the continuous upgrading of electric intelligence technology and the expansion of the global network, MG's brand image of "young, fashionable, and smart" will be more deeply rooted in the hearts of the people1. From its birth in the UK in 1924 to its roots in China and radiation around the world today, MG's century-old history is just a "young survival guide"5.
London design, Chinese smart manufacturing, global sharing-MG's product philosophy is crossing geographical boundaries. As Cyberster drives through the streets of Munich, ES5 charges in a family garage in Kuala Lumpur, and Cyber X shows its personality in Tokyo's trendy district, this century-old brand has woven a mobile network covering six continents469.
When the orange logo lights up in 100 countries at the same time, MG proves one thing: true globalization is not the replication of standardized products, but allowing each culture to find its own driving pleasure on the steering wheel. Youth knows no boundaries, and innovation has no end.
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